Some (funny) DVD news
Here's a bit of news I read that falls into the "well ain’t that just a dern SHAME?!” category. According to a story on the Wired website, Disney has stopped selling its EZ-D self-destructing, disposable DVD discs. Which is funny...I would have thought this technology would never have gotten off the drawing board much less actually being put on a store shelf.
The disposable DVDs (EZ-D) was marketed as a way to avoid late fees from movie rental shops. (Which now doesn't really apply anymore, since one of the biggest rental stores, Blockbuster, has dropped its late fees, and Nexflix, another rental service, never charged late fees to begin with) Once opened, the EZ-D can be played unlimited times in 48 hours. Then a chemical compound on the disc combines with oxygen, rendering the DVD unreadable after two days. The expired disk can be thrown away.
Apparently the company who developed this technology was recently sold to Atlanta-based Convex Group, which, strangely enough, plans to continue releasing content in this format.
"We believe wholeheartedly in the platform," said Dawn Whaley, executive vice president of the Convex Group. "I don't think we would have acquired a company if we didn't think it would be successful."
Excuse me, but would YOU hire this jack-ass?
These discs just never sold. Never. Nobody wants them.
Who wants to buy -- for about $7 -- a product that self-destructs? Especially when the price for a regular, non-self-destructing DVD is only a few bucks more?
Environmentalists also criticized the company, charging that the used product would lead to unnecessary waste in landfills.
So the company came up with a way the discs could be packed up and sent off to a special recycling facility to be recycled.
Are you kidding? If a customer is too lazy to return DVDs to a rental store, why on Earth would they take the time to send the expired DVDs to a recycling center?
This was just a bad idea. The current DVD works wonderfully. The ‘war’ between HD-DVD and Blu-Ray is WAY more important than this stupid thing. I think they should spend their time coming together on a HD disc rather than screw around with this useless disposable technology.
The disposable DVDs (EZ-D) was marketed as a way to avoid late fees from movie rental shops. (Which now doesn't really apply anymore, since one of the biggest rental stores, Blockbuster, has dropped its late fees, and Nexflix, another rental service, never charged late fees to begin with) Once opened, the EZ-D can be played unlimited times in 48 hours. Then a chemical compound on the disc combines with oxygen, rendering the DVD unreadable after two days. The expired disk can be thrown away.
Apparently the company who developed this technology was recently sold to Atlanta-based Convex Group, which, strangely enough, plans to continue releasing content in this format.
"We believe wholeheartedly in the platform," said Dawn Whaley, executive vice president of the Convex Group. "I don't think we would have acquired a company if we didn't think it would be successful."
Excuse me, but would YOU hire this jack-ass?
These discs just never sold. Never. Nobody wants them.
Who wants to buy -- for about $7 -- a product that self-destructs? Especially when the price for a regular, non-self-destructing DVD is only a few bucks more?
Environmentalists also criticized the company, charging that the used product would lead to unnecessary waste in landfills.
So the company came up with a way the discs could be packed up and sent off to a special recycling facility to be recycled.
Are you kidding? If a customer is too lazy to return DVDs to a rental store, why on Earth would they take the time to send the expired DVDs to a recycling center?
This was just a bad idea. The current DVD works wonderfully. The ‘war’ between HD-DVD and Blu-Ray is WAY more important than this stupid thing. I think they should spend their time coming together on a HD disc rather than screw around with this useless disposable technology.
posted by David at
1:03 PM
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